Thursday, April 12, 2007

Martha's Web Site Overhaul

We mentioned it briefly in one of our first posts, but the rest of the media world seems to have woken up and noticed that Martha Stewart has revamped her entire website. "Martha 2.0." and "Better Martha" are a few of the cutesy phrases they've bandied about for their article titles, but whatever you call it, it's definitely easier to navigate and find what you're looking for.

As the folks at MSLO told us, Martha is

"... now organizing the site by lifestyle interest (food, home decorating, health, etc.), rather than solely by media property (her different magazines, TV show, etc.). So, now it's a much more user-friendly destination for all things "Martha" and all "good things." In addition, paying attention to her Web visitors' top searches, the domestic diva also created a few special URL's to take them exactly where they want to go:
Folks, it doesn't get much easier than that, though I can guarantee that a) I will never remember "hoehoehoe" for the gardening section and b) I certainly wouldn't have called it that. But no matter, you can get to all the extensions very easily from the main site.

These days, when time is at a premium, anything to make things a little easier is a party line I can get behind. You go, girl.

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